projects - within my education at AMFI - centred on branding and exploring diverse research methods.
"Live Fast, Rave Slow" - a campaign that celebrates the Gabber lifestyle: high-energy beats, but living in the moment. the music’s wild, the crowd's even wilder, but it's all about being present. fuck the rush of everyday life—soak in the now. and don’t forget about our jewelry. it's not just an accessory, it's part of you.
we were presented with the assignment of expanding an existing denim brand to target a new audience and to build a relevant brand experience to establish genuine connections with that consumer base. we chose to create a sub-brand for MUD Jeans tailored for eco-convenient Amsterdam moms.
MUD Jeans imagines a future where caring for ourselves and caring for the planet are inseparable. In a world where digital fatigue is nearly suffocating and human connection is scarce, people are craving what feels real.