During the production of the trial version of Garment Magazine, I conceptualised and produced an editorial photoshoot. From initial concept development through styling to the implementation of assets into the magazine, I managed every step of the project.


CONCEPT:
The classic struggle of laundry day - you have nothing to wear but a white t-shirt. It’s relatable, a general experience, everyone’s been there, staring at an empty closet and saying “i have nothing to wear”. Then you try to do your best with whatever you have and sometimes you just keep throwing on layers until that one specific red tank top ties the whole thing together. But what you truly need is that white t-shirt underneath it all.